The popular Swedish singer Daniel Adams-Ray played the Way Out West festival in Gothenburg in August 2013. At this concert he debuted new material from his forthcoming album and he wanted to have a new visual appearance as striking the new music. The white propellers were developed in collaboration with Re-Make/Re-Model who designed and constructed them. The spinning white windmills in combination with the large yellow patterned backdrop create a vivid backdrop to the concert. The propellers are constructed from MDF and can easily be dismantled and taken on tour by the band.
Client: Daniel Adams-Ray